Why do you use Facebook?
Facebook’s brilliant business model is to give you this audience and then charge you if you want to reach them. I think Facebook has become a ”pay to play” platform! I doubt that you will get any form of organic interaction from your Facebook business page nowadays as it’s non-existent.


It makes more sense to take one piece of content and ”slice and dice” it across the various SoMe platforms. Observe how your end-users are consuming that content and then look for opportunities to repeat, as the playing field is continuously changing and we have to be ready for that.


Contact me via e-mail when you are ready to build a community on social media.