“To inform is for free, the ‘how too’ requires a fee.” I have been using this quotation for almost 30 years. Anyway, here is a workshop idea based on an exercise from the wonderful “Kill The Company” book by Lisa Bodell.


Play the role of one of your top competitors for a day and see how if you switch perspectives you could figure out ways to kill your company metaphorically. When CEO’s speak about change and innovation they are usually asking the cliche questions, for example, “How do I think outside the box?” or “What’s the next big thing?” Cliche questions generate cliche answers.

Think about ways to eliminate and put your company out of business. Play the game and ask your executives to come up with ways to put your company out of business, then they by definition will be moving out of their current perspective or box, and look at it from the  perspective of a competitor, who wants to destroy your company. Once you identify the threats, you then switch to the opposite perspective and return to being company executives and figure out ways to defend against those threats. You can also use this exercise in other contexts, e.g. “Why did I not get that job that I am applying for?” or “Why are people buying our competitors products?” 


The answers may be simple! Maybe it’s because they see something that you are not seeing or because they believe something that you don’t believe. Perhaps this is because they are telling themselves a different story and you are not able to see that story if you are looking at the world from your own limited perspective. Kill the company is a great way of forcing yourself out of that perspective and into the perspective of someone else. This is better than a collective brainstorm session or being told to think outside of the box. Send me an e-mail and let’s arrange a physical or virtual meeting to discuss a workshop for your organisation.