I think It’s all about the customer experience, connection and relationships. The goods and services are just commodities! Basically, design thinking asks the following questions:
1. Who is it for?

2. What is it for?

3. What do I seek to accomplish?


And design thinking says, I’m here on purpose with an intent and a reason. And that’s hard because it puts you on the hook and the majority of people don’t want to be on the hook. The reason being is that if you announce it and it doesn’t happen then you have to say I failed - “It didn’t work!”. Whereas if you don’t  announce it, there’s a lot more room to manoeuvre. 


Do you have a nagging issue? Would you like to know how to rest and finally achieve the 360-degree view of your customers that fuels the relevant, consistent experiences your customers crave? If so, send me an e-mail and let’s arrange a non-binary virtual meeting.