Nowadays everyone is harking on about authenticity! What exactly does authenticity mean? I think the only time when we are being our authentic self is when we are wearing nappies (diapers). And ever since then we have been faking it and the big question is why we fake it. This may be because when people see us they will judge us differently based on our appearance.

It’s not because this is our authentic self but it’s because it's the self we choose to put forward. So perhaps we could redefine authentic to mean consistent. And our consistent self is one that if you look at it from the back or look at it from the side - it’s the same. Our consistent self is the way we behave in front of our parents and in front of our customers. I think when we are consistent then we can define that as a version of consistency.