Stephen Burrell

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Love, empathy and kindness

Taking care of our mental health during a pandemic has not been easy. In times like these we deserve better for ourselves than fear, paranoia and conspiracy theories. Be grateful if this virus hasn't touched you, your family, friends or colleagues. Let's all simply make choices which accommodate the needs of society.


Professor Steven Reiss (psychologist) has found that 16 basic desires guide nearly all meaningful behaviour. These desires are what drive our everyday actions and make us who we are. Reiss said, "What makes individuals unique is the combination and ranking of these desires."

The 16 desires are:
- Power
- Independence
- Curiosity
- Acceptance
- Order
- Saving
- Honour
- Idealism
- Social contact
- Family
- Status
- Vengeance
- Romance
- Eating
- Physical exercise
- Tranquility


Many researchers who have tried to reduce all human behaviour to just one or two basic desires, for example, pleasure, pain or survival. I think people know that other people have different values and pursuits, but they cannot understand how this can be. Self righteous people waste an enormous amount of effort trying to change people who do not want to be changed. As I believe that every person has a unique desire profile, hopefully, this pandemic has taught us that we are all connected.