The difference between getting noticed and being ignored lies in providing the right content and context for the right audience, the hard part is getting it done! Too often marketing comes at the end of the cycle in creating something, I think marketing is an intentional act and therefore should be integral in the creative process. We should say at the beginning - for people who believe this and want that - I am bringing you something that matches what you believe and helps you get what you want.

Send me an e-mail if you are interested in figuring out how to be honest in the following way:
If I was one of these people who believed in what I say and I knew what I know about this thing, would I buy it? And if one of the people you are speaking about does buy it, would they tell their friends?