Earlier this week I finished reading Barak Obama’s book, “A Promised Land”. Whenever I read, I am always thinking about what kind of world view would make this language effective. All marketing creates change and if you are not creating change then, you are not in marketing. I think the only chance of succeeding is to be specific in the discovery phase, asking the client about the who are the people they are trying to reach and change.


- What change are you seeking to make and who are you trying to change?
- Are you trying to change lonely people into connected people?
- Are you trying to change powerful people into kinder people?
- Are you trying to change people with one status into people with another status?
Send me an e-mail if you would like to have a fresh approach whilst figuring out your path to action.