The story creates the context that you build your business around, your story is your rocket fuel and your story is also about you. A great storyteller can guide a listener to their truth and the vision for the next step they need to take. When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business. Your story is going to influence your copywriting, web design, emails and social media posts. You need the right story to be able to attract the right customers therefore, you need to start by looking at who your story is for and why it is interesting for them.

A great storyteller can guide a listener to their truth and the vision for the next step they need to take. By asking good open ended questions and listening to your client, you can guide them to their own truth and this is what creates lasting results. You want to get to a point where you know your key audience so well that you coach them when you’re speaking about your own story and teaching them what you have to teach. A good coach is one that asks great questions and my process as a coach starts long before the person has signed on. Contact me via e-mail to arrange a meeting or workshop about how to include your customers in your storytelling.