We have seen that over the Covid pandemic consumer expectations and behaviours have fundamentally changed. Technology and innovation have moved brands into a place where relationships with individual consumers could be directly formed, nurtured and serviced. I think the greatest growth potential going forward will be differentiated retail. This will mean creating an elevated brand experience where both the brand and product are celebrated through clear and compelling storytelling.

The future is not just about omni-channel, it’s going to be about customisation, community and content. Individuals with unique personal goals brought together to form a global community. Contact me via e-mail when you are ready for an external perspective on your brand engagement.