What is the key to a performance-based profession?
I think that in sales it’s all about how well you perform in the eyes of the customers. The customers are the audience, and they are the only thing which matters in the big scheme of things. The customers are the receivers of our communication, and all communication is performance regardless of whether it is written, oral or visual, it’s all a performance. 

How well do you perform?
It’s not just the words, it’s the tonality and inflection, it’s the timing, it’s a whole sequence of things and it may seem overwhelming at the beginning, but we still must do it. The repetitions, the feedback, that learning cycle which we all must go through if we want to move from good to great. Contact me via e-mail if you are ready to speak to someone who has no emotional attachment in your deals.