I recently discovered a beautiful Hebrew word, “kavod”, and it means honour and respect. Honour and respect are very important in any society but even more so in Middle Eastern societies. The Middle East is a place where people swear “on the honour of their mother” without thinking too much. Perhaps we should ask ourselves, “Is it kavod?” before everything we say, think, or do. 

Most people don’t know the difference between coaching, mentoring, and training. Rather than having a one size fits all approach, I try to use self-discovery methods to enable the customer to see where they fit in. If you want your brand to stand out in these competitive, unstable times, you’ll want to shift from a product-based “what” brand to a mission-driven “why” business. Shifting your brand and business from “What” to “Why" will bring huge economic benefit and help you secure optimal customer preference and loyalty.