Human beings in general are allergic to change, regardless of whether it’s in their best interests. Strategic optimisation is more important than ever, especially in these turbulent times. The word, optimise is derived from the Latin word “optimus”, which simply means 'best.' Optimisation doesn't mean doing more for the sake of doing more, it means doing less, so what you do is full of care and attention. Strategies are designs based on the operating model, so when the operating model is outdated because of internal or external factors, execution will fail and not yield the desired results. Therefore, optimisation isn't the problem, we are. Two of my children have their birthday’s this week, so I am giving you or your organisation a gift. Contact me via e-mail for a free one-hour discovery session, use the discount code: “birthday”.