I think that when you slow down and ask better questions, you will sell more effectively. The quality of your questions will determine the quality of the relationship you develop with your clients. If you ask them dumb, simple questions then that’s the relationship you are going to have. On the other hand, if you are asking deep, insightful questions - questions that make them say: “Nobody has ever asked me that” or “I’ve never thought about it from that perspective, let me think about it.”

When the quality of the questions is high, the client knows you are really trying to understand where they are coming from. It’s not about getting them to say yes, it’s about getting them to say, “That’s right, you understand.” Selling isn’t hard when you know how!