I recently spoke to an audience of designers and brand owners about the fact that when the world is not happening the way you want it to happen then you have a problem not your customers. I started with a bold statement: “I know that you already make stuff that people want to engage with but are you clear about the fact that consumers will only buy from you for two reasons; they know you exist, and they trust you.”

Here are some examples of the questions I posed and answered:  

• What change are you trying to make?

• How are you going to spend your time and resources?

• Would you like to learn how speak up and tell a story that spreads?