Everyone has an inherent desire to feel recognised, competent, and accepted, and to be admired for their contributions. This is why it’s crucial to approach challenging feedback with careful consideration and sensitivity. I think when providing feedback, it's important to protect the "status-need" of your colleagues by directing your focus on the work or behaviour at hand, rather than making it personal. By critiquing the work and not the individual will help to engage your colleagues in a collaborative dialogue, encouraging the discovery of shared solutions which fosters a sense of partnership and teamwork.