Have you looked at your end-to-end customer journey and figured out how to win?

To effectively win in today's market, it is crucial to examine your end-to-end customer journey. When consumers hear about a product, their first reaction is often to search online. This initiates a journey of discovery about the product, service, issue, or opportunity. In this context, you're not just competing with other companies but also keeping pace with advancing technology and the evolving expectations of your consumers. There are two key players in this scenario: the end-user, who conducts the research, and the sales/marketing team, which must be strategically present and prepared to engage with the end-user at the critical moment of their search. I think success hinges on being able to build a relationship with the customer exactly when they are looking for you.