Behaviour change is complex and often requires more than just presenting information, it's not just about addressing what people know. I think behavioural change may require new habits, offering incentives, or employing behavioural psychology techniques that go beyond simply presenting information. To truly impact behaviour, it's often necessary to consider the underlying motivations, beliefs, and environmental factors influencing individuals, and then create targeted interventions or messages that resonates with those underlying drivers. What do you think?