As humans we don’t perceive or value things objectively, as the context of something determines our reaction to it. Therefore, if you want to make something more valuable you can either change the thing itself or you can change the content. I think that there are only two ways to produce a valuable product innovation and marketing.

1.          Find out what people really want and then work out a clever way to make it.

2.          Find out something you can make and find out a way to make people want it.