Yesterday an accountant asked me a question, “What is marketing for?”

My answer went a little like this: “I think marketing is about making change happen. Marketing works, therefore, as marketing professionals then each and every one of us are responsible for the effects and side effects of what we do.”


Accountant: “Who do want our customers to become?”
Me: “Marketing is the act of going into the world with intention to make a change happen. I use marketing to convert non-customers into customers. Sometimes, I help my customers become the person(s) they seek to be, and I help to create an environment that I think my customers want to see happen. Turning people from this to that!”


Accountant: “What are you going to spend all this time and money trying to do?”
Me: “I seek to help you become somebody who can make the change in the world that you want to be responsible for and be proud of. I seek to make an impact and clarify to the market the direction you are heading, leveraging the activity by using marketing tools to make a change happen.”

You are reading this because you are a passionate and caring human being. Contact me via e-mail and tell me about the change you are trying to make for your organisation.