Digital marketing is an excellent way to reach a large audience. Influencer marketing is a type of social media marketing that involves endorsements and product placement. An influencer is someone who has a large following on social media and can influence what people buy or where they go. When a brand partners with an influencer, they usually receive payment, free products, or services from the brand in return for posting favourably about their experiences. Linking up with influencers that align with your brand is a relatively simple way of boosting your social media marketing strategy. And this is a wonderful way to gain exposure on platforms you may not have a huge following on.