The promise platforms like TikTok and YouTube make: “Spend hundreds of hours creating content for us for free, and there’s a one-in-a-million chance you’ll become famous.” These odds aren’t in your favour, and I think that it’s a game best avoided. Sure, someone may become famous, but it’s unlikely to be you, after all, we already have the Beckhams and the Kardashians. The real winners are the companies hosting your content; your unpaid labour is making them extremely wealthy. “Too good to be true” strategies rarely pay off in the long run, and I, for one, am not signing up for that game.