In general, scientists are motivated in their work by curiosity about the world and how it works. Behavioural science is the branch of science that deals primarily with human interaction and has a fundamental connection to sales, as salespersons ask a lot of questions, experiment and interact with buyers. 


Contact me via e-mail for a peer review of your sales process. I think that sales professionals who understand the core concepts of behavioural science are better able to engage their customers because they have:

• Increased self-awareness

• Improved emotional intelligence

• Improved agility

• Reduced social anxiety

• Reduced fear in managing difficult conversations

• Improved ability to assess challenges and opportunities objectively