What happens when you give everyone a microphone?

There will be a lot of noise out there. 
In the past when we had a gatekeeper who chose who had a microphone was both good and bad. It was bad because it silenced voices immediately and it was good because it kept microphones away from people who wanted to tear things down. When I think about what is on offer from the social media networks, it’s really important to decode this and understand that we are not their customers, we are their products. We do not pay to use any social media platforms and these companies (Instagram, Facebook, Twitter, etc.) are selling us and our data to someone else and have created a regime where they make us feel bad all day and the only way to feel less bad is to click something. That’s the cycle they have built and the problem with that cycle and the easily measured metrics of how many followers you have, pushes people to be purist, it pushes people to be angry and it pushes people to tear folks down. 

The phrase, “If it bleeds, it leads” basically means that the media loves violence. In other words, if a story involves a brutal death or injury of some kind (or the likelihood of it), it is likely to get higher ratings.