The essence of a great story is its ability not only to make you care, but also to make people care about its characters and plot but also to transport them away from their worries and pain. This happens because the story taps into our imaginative capabilities, allowing us to immerse ourselves in the storyteller’s world. When we share a story, we can effectively plant ideas, thoughts, and emotions in the minds of the listeners, recreating the experiences and emotions we've had and activating similar areas in their brains. I think this process is what makes storytelling so powerful and captivating.