The sole purpose of marketing is to make a change is a big statement. Marketing is the generous act of leading people to get them to make things better. Marketing is also when we want things to be different, for example, what we do when we want to change culture and behaviour. I think marketing is the work of telling a story that’s true to someone specific to help them see the world differently and take a different action. And in my opinion, this is a fact because if change doesn’t happen then there is no marketing.

To begin the marketing journey, we have to be specific and ask ourselves two questions:
1)    Who is it for? For example, target audience, and
2)    What changes are we seeking to make? For example, how would they like to receive this content?