As a leader your job is to help people get clarity on the things that matter the most. Clarity about the purpose will help translate the next steps for action to achieve the desired outcome. Marcus Buckingham said, “Effective leaders don’t have to be passionate. They don’t have to be charming. They don’t have to be brilliant…They don’t have to be great speakers. What they must be is clear. Above all else, they must never forget the truth that of all the human universals…our need for clarity is the most likely to engender in us confidence, persistence, resilience, and creativity.” I think clarity leads to attention and attention leads to results.