The majority of people are not born to sell, selling is something that we have to learn to do, and rejection is a critical component of sales. I see rejection as nothing more than redirection, as you can’t sell an expensive product to people who don’t have the money! If you know who your target market is then you know that they need the product and you know what their price point is, therefore, it’s all in the presentation - your pitch fixes product and price. Rejection is an indicator that something is wrong, either the product, target market or price because you are not focussing on the right target market or again your product or service presentation is not where it should be.

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