Women are often socialised to prioritise agreeableness and conflict avoidance, which makes the experience of being disliked particularly challenging, especially in high-pressure leadership roles. Research shows that women in leadership positions are more likely to face negative reactions when asserting authority or making unpopular decisions. A study from the Harvard Business Review found that women leaders are disproportionately criticised for behaviours that are seen as acceptable in their male counterparts. I think women who advocate for kindness and justice must also be willing to confront the challenges of standing firm in their values, even when it means facing opposition, retaliation, or bullying. And this aligns with findings from the Korn Ferry Institute, which suggests that women leaders often face a “double bind,” where they are expected to be both empathetic and assertive, a combination that can be difficult to balance in environments where these traits are not equally valued.