What kind of stories should we be telling to help people rekindle hope as we come out of the war in Ukraine, and is connectedness the route to achieve this?

All marketers tell stories and as individuals we tell ourselves stories as this is what guides our behaviours, decisions, and choices. So many of the big stories people believe in have crumbled away, stories of progress that tomorrow will be better than yesterday. We have lost so much that we don’t have the stories that provide the scaffolding we can use to climb out of all our difficulties. We must decide personally and as a community about where we are going as we are looking at a world that is making new rules, new connections and new decisions. Change is happening and as marketers this is what we do - We make change!