Leaders need to connect, challenge, build a culture, clearly communicate, and commit to where they are going. It’s teamwork that makes the dreams work, and you are not a team because you work together, you are a team because you trust, respect and care for each other. I think it’s the peer to peer connection in a low trust world that leads culture to change. Are you part of a really engaging culture? 

This quote means that the culture of your company always determines success regardless of how effective your strategy may be. Our tribe need to get so engaged in what we do that they tell their friends and that’s what changes culture. It’s important to understand that culture beats everything! Culture beats strategy, culture beats pricing, culture beats technology, culture always wins. So, our job is to change the culture and we do that 10 people at a time who then tell 10 people and so on.