Here’s a framework for creating marketing value for your organisation (V.A.L.U.E)

-       Understand how VALUE is created within your organisation and how it is created for customers.
-       Be ACCOUNTABLE to your organisations value creation metrics.
-       Use the LANGUAGE of value creation.
-       Scale the UNDERSTANDING of value creation across your organisation.
-       Have an EVIDENCE based mindset and report regularly using the agreed value-based metrics.

Creativity is critical not only to brand building, but also to value creation as a whole.
a) Do you understand where your brand value is created?
b) Do you understand how your customers perceive and receive value?
c) Do you understand the value your brand delivers both short and long term?

Contact me via e-mail for a meeting on why you should use business language and not marketing jargon deeper when speaking about your organisations brand value.