When it comes to storytelling one of the best ways to draw people to you is not by telling them - you should do this or that, you should listen to me, etc. A much more powerful and persuasive way to do it is to share the same lesson in a story. I think that sharing a good story is a win-win as both the storyteller and the audience are elevated to a higher level. The more you tell, the more you sell, set the stage, start dialogues, and present the point.

I think all good stories starts with you taking the audience to a time and place when this happens, and you need to be very specific. Perhaps, I’m mistaken but I remember that fairy tales always start with, “once upon a time.” When I tell stories I always try to set the stage, for example, “many years ago I did…” to create a mental image in your imagination. I like to use dialogues because dialogues are so powerful in storytelling as places the listeners and readers right in the middle of the scenario. For example, how many of you can visualise a 2m tall guy on stage from the back of the room? See, dialogue immediately puts your listeners right into the middle of the action, and this is a very powerful thing to do. What’s the moral of the story? What’s the transformation? What’s the one takeaway that you want the listener to have?