What makes your brand stand out from the crowd?

To stand out from the crowd, you need to know what your audience expects and wants. Being relevant means being personal, joining your audience's conversations, meeting them where they spend time, and talking to them through people that they trust. I think people are attracted and loyal to brands because they form emotional connections to their products or services. I have seen far too many brands spending money trying to get people to like them instead of getting people to want them. It’s important to market your brand with hardcore discipline and core values to people who are committed to your mission and vision. Hire new people who are not like you but complement you. Hire people who have high self-discipline and are passionate about leaving their mark in the world. Keep the people around you who want to help you succeed and have the ability to guide you through difficult transitions with sound experience.