Stephen Burrell

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The right competencies

I recently advised one of my clients that digital marketing is an excellent way to reach a large audience. And I also told them that using Google Ads - especially if they can use specific keywords - will help reach the right people and it’s easy to budget because you only pay for results.

 

What about influencers?
An influencer is someone who has a large following on social media and can influence what people buy or where they go. When a brand partners with an influencer, they usually get free products and services from the brand in return for posting about their experiences favourably. I think that linking up with influencers that align with your brand is a relatively simple way of boosting your social media marketing strategy, and it’s a great way to gain exposure on platforms you may not have a huge following on.