The social pressure
You never regret your extravagances regardless of whether it's treating yourself to something special or taking a leap into the unknown, those moments often add spice to life. The global sales of fashion and beauty products accounts for over US$3 trillion annually, surpassing worldwide spending on education, and it’s notable that much of this spending is competitive. While most women feel compelled to stay on trend, men often have the option to opt out of the fashion game. The societal pressure for women to participate in fashion is considerably higher, and it’s the same with cosmetics. Many women will not go out without make-up on because they say that they feel bad. It's not merely about what these products offer; it's a form of self-medication, addressing the emotional impact of adhering to these norms.