Stephen Burrell

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Think before acting

Cultural intelligence (CQ) is an essential capability for inclusive leaders and in building successful relationships. Those who learn how to connect and become connectors will prosper in a connected economy.


What are the 4 components of cultural intelligence?
The framework for cultural intelligence consists of four parts: knowledge, strategic thinking, motivation, and behaviours.  

  • CQ Drive: The motivation to learn about new cultures.

  • CQ Knowledge: Understanding how cultures influence what people say and do.

  • CQ Strategy: Having a plan to respond to cultural differences.

  • CQ Action: Behaving in culturally sensitive ways, including handling any difficulties that arise.