Stephen Burrell

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Three key factors

When proposing change, remember that it is typically motivated by one of three factors:

  1. Saving time,

  2. Saving resources,

  3. Saving energy

The questions are:
- How does your value proposition address these points?
- What are you helping your audience save?
Framing your value proposition around these three drivers will help make it more compelling and relevant to your audience's needs.