I wrote this back in November 2017 around data.
Big statement as an analogy: “Data is the new oil; analytics is the refinery for the data and intelligence is the fuel.” Data for data’s sake is interesting, with good hypothesis in you’ll get some great information out but with the volume of it, there is no way to go through it without some form of analytics. And there is no way that you can do something unless you are actually the mindset that is willing to think differently from what the intelligence tells you to do, and this may be counter intuitive to what you would have thought. Then you argue with the data and try to get the data to tell the story you want it to tell.