I do not define marketing as hype, advertising, promotion, scamming with selfish, narcissistic short-term thinking. Marketing is telling true stories that spread stories that change people’s opinion or their actions. One key element is that there is a community of people that care about what you are doing and want to go where you are going. Essentially every successful community that I can think of needs people from a diverse background, experience, and a point of view. I think that if the people in your community are moving in the same direction, then everything is going to be alright.

Luck is all about the amount of work, preparation, and time you put into your craft. As a marketing professional, the more we can connect those people and amplify them, the more likely it will be that our marketing will succeed. When we are willing to take responsibility for the work we are doing, then we are bringing something to the world. If you do it better, it will work better…
Contact me via e-mail for marketing workshops.