Stephen Burrell

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Will you remember me?

What’s the one thing you want people to remember?
To answer this question, I would have to think of a person that I respect and the traits they have that I really like. Vision and mission have been popular concepts, these terms are often mixed up and their differences are not understood. Let me clarify:

  • A vision statement is an aspirational statement made by an organisation that articulates what it would like to achieve. For example: What is the dream you have that describes an ideal future state of your business?

  • A mission statement is defined as an action-based statement that declares the purpose of an organisation and how they serve their customers. For example: What you do? > How you do it? > Why you do it?