UNCOVERING YOUR BLIND ANGLES
AND FUELLING THE FULL POTENTIAL OF YOUR BUSINESS
I am Stephen Burrell
My experience draws on design thinking, behavioural psychology with 25+ years of experience from within the creative industries as a sales manager, strategist, leader and team motivator. And from direct contact with large and diverse groups of customers in the fashion, design and lifestyle industries.
I am here to connect you with your business’ full potential. And I’ll do it by connecting you to your ideal target group - and keeping you connected. But there are a few steps to run through first, and here’s a simplified list of them:
WHAT’S YOUR PROBLEM?
Most of the time we keep focus on finding opportunities to achieve greater success rather than identifying problems to solve. We much prefer building to cleaning and repairing.
My first question therefore rarely results in the answer that’ll end up being the core of to our collaboration. “The problem is competition!” “The problem is a lazy work force.” “The problem is production time.” I say those issues are rarely the real problem.
My task is to get to the core of why you are not progressing, can’t win market share from your competitors, why your work force is demotivated or how you can compensate for long production times with other values. Or even reduce it. And it always comes down to one thing: The human factor.
WHO ARE YOUR PEOPLE?
Your people are your biggest asset. And they are not just your employees. Any human being connected to your business, be it a collaborator, a truck driver, a middle manager or an end-consumer is pivotal to your success in some way.
I’ll help you map them out. And most importantly: I’ll help you identify what drives them, motivates them, makes them work and buy and recommend you, so you can make the most of all your relationships and any touch point you have.
WHERE’S THE GAP?
Once we start looking at your business from an external human perspective, we can identify which gaps an outsider perceives in your service or product line. What’s the point of me being able to buy the best leather shoes in the world with the fanciest shoelaces if you don’t sell shoe polish? Or have no repair service? Or can’t recommend what else I might like?
We’ll perform an end-to-end due diligence on your complete offer - to consumers, customers, collaborators, suppliers, employees, everyone - so we can join the dots to one coherent experience. Human beings are rational beings. Coherency makes us happy.
WHAT DO YOU WANT?
Creating ideal goals weeded with the grand fork of pragmatism is a great way of setting ambitious goals that are also achievable. It’ll be your job to be idealistic and mine to be pragmatic. For once, you’ll be allowed to dream. At least for a little while.
And once we’ve answered those essential questions, we can get down to the real work.