A coaching framework

The brain responds well to structure and strategy. A clear framework creates focus, direction, and psychological safety during the coaching process.

B.R.A.N.D is a simple five-step coaching framework developed by Linda Remke that clarifies where we are, where we are going, and how we will work together. It allows me, as your coach, to operate within a consistent methodology while supporting you in moving toward the outcomes you want to achieve through your coaching journey.

· Benchmarking the session: Establishing the purpose, desired outcome, and success criteria for the session.

·. Realities: Exploring the current situation with honesty and clarity.

· Articulate: Helping you articulate insights, challenges, and what truly matters.

· New thinking: Challenging assumptions and opening space for new perspectives and options.

· Do: Translating insight into clear, practical actions and commitments.

This framework provides structure without rigidity, ensuring each session is focused, purposeful, and aligned with meaningful progress.

Vary your behaviour

I could live in any time, in any country, or on any planet and still be fine, because the inner reality creates the outer form. When your inner world aligns with your thoughts, beliefs, and self-concept, you stop reacting to life and start shaping it. The universe does not care what year you are in, what country you live in, or what chaos surrounds you, because you are the constant, and your energy is the constant. The universe bears no ill to me, and I bear no ill to it. That is inner peace and alignment. When you stop resisting and start receiving, energy responds accordingly. If your reality feels out of sync, the work is not outward but inward, recalibrating there is how you take your power back.

Reverse benchmarking

I think behavioural variation is one of the healthiest forces in an economy. Incumbent businesses naturally benefit from habit, familiarity, and social proof, which gives them a built-in advantage. New and entrepreneurial businesses almost always start at a disadvantage because they have to earn trust and attention from scratch. When consumers vary their behaviour, they help level the playing field. As this creates real competition, encourages innovation, and ultimately benefits consumers through better choices, quality, and value.

Inner discipline creates outer results

Image c/o @bywisewords

I think your mindset, your words, your reactions, and your choices shape your experience of life more than external circumstances do. As they emphasise awareness (what you say, think, and focus on), growth through challenge, gratitude, and the understanding that change and connection are essential to becoming a better version of yourself.
Here are 11 life lessons:

  1. The less you say, the more your words will matter.

  2. Don’t take everything personally as not everyone thinks about you as much as you do.

  3. When you focus on problems, you’ll have more problems. When you focus on possibilities, you’ll have more opportunities.

  4. No matter how much it hurts now, someday you will look back and realise that your struggle changes your life for the better.

  5. You meet people for a reason, either you need them to change your life or you’re the one that will change theirs.

  6. Never be afraid to change something new. Life gets boring when you stay within the limits of what you already know.

  7. You’ll never truly know the value of the moment until it becomes a memory.

  8. Once you begin taking note of the things you are grateful for, you’ll begin to lose sight of the things that you lack.

  9. If you do not have control of your mouth, you’ll do not have control over your future.

  10. Life is a mirror and will reflect back to the thinker what he thinks into it.

  11. The only person you have to face in the morning is yourself. Be unbeatable.

Reputation matters

A brand inspires trust because when you have a strong reputation, you have something to lose by cutting corners or selling a poor product. There is always some uncertainty in any transaction, but buying from someone with a good reputation reduces that risk. There is a feedback loop at play too. If a brand lets people down, word spreads, trust erodes, and that reputation can be damaged through bad experiences or negative talk.

““Understanding that behavioural economics is a rebranding of psychology which allows you to have conversations about psychology to people who wouldn’t be happy talking about psychology.””
— Rory Sutherland

Happy New Year

As we approach the final hours of 2025, I want to take a moment to say thank you to each and every one of you. Every conversation, lesson, challenge, and moment of support has played a part in shaping the person I am today. This year has reminded me of the power of community and the importance of surrounding yourself with people who uplift you, challenge you, and stand beside you through every season. Growth does not happen in isolation, and I am deeply grateful for those who have walked this journey with me. As we step into a new year, may we continue to choose connection, kindness, and people who help us become the best versions of ourselves.
Thank you for being part of my story 🙏🏾

Respect the process

Many employers tend to undervalue instinctive, experience-based knowledge in their people. When someone has been doing something for a long time, they develop a level of judgment and pattern recognition that cannot always be captured by frameworks, metrics, or formal processes. This kind of instinct is not accidental; it is the result of accumulated experience.

Business reality is rarely linear as context shifts, markets change, and human dynamics are complex. As a result, metrics that are useful at one point can lose their relevance if they are pursued too rigidly or for too long. When this happens, organisations risk optimising for the measure rather than for the outcome. I think valuing experience alongside data allows for better decision-making. It recognises that numbers inform direction, but seasoned judgment often determines whether the organisation responds wisely to what is actually happening.

Clarity creates relevance

Everyone wants to be heard and understood, yet getting people to pay attention remains difficult. Attention is earned by inviting others into a story that matters to them. This is where the seven soundbites framework becomes powerful. It helps clarify the message by focusing on what your stakeholders care about most, rather than what you want to say. I think when the message is clear, people listen and engage. We are all wired for survival. People pay attention when they understand how a story helps them navigate risk, solve a problem, or move forward. Invite stakeholders into a story where they can see themselves and where the outcome matters.

What do you do?

We have all been at a networking event, a dinner party, or a conference, and someone asks the inevitable question: "So, what do you do?" Suddenly, your mind goes blank. You either stumble over your words or launch into a long, winding explanation that leaves the listener confused.

If you struggle to articulate your value quickly, you need a structure that is easy to remember under pressure. Next time, use this simple rhyme to guide your pitch: Name, Same, Fame, Aim, Game.

Here is how to use it to craft the perfect introduction.
1. Name: Who you are or your business
Start with the basics, state your name and the name of your company clearly.

2. Same: A simple description
This is your anchor. Use a category that the listener already understands, give them a box to put you in so they have context for what comes next.

3. Fame: What makes you different
Now that they know your category, tell them why you stand out. What is your unique selling point? What specific problem do you solve that others don't?

4. Aim: What you are working on now
Bring the conversation to the present. What is your current focus? This makes the pitch timely and gives the listener a hook to ask follow-up questions.

5. Game: Your bigger vision
End on a high note. What is the ultimate goal of your work? This shows passion and long-term thinking.

Coaching can be a powerful place to begin

Coaching creates a space to pause, reflect, and intentionally redefine what you are working toward. More importantly, it supports the process of reprogramming how you relate to yourself. With the right support, many people experience a sense of relief as they realise they no longer have to navigate this work alone.

Reprogramming begins with language. I think the way you speak to yourself shapes how safe, capable, and worthy you feel. Over time, small shifts in self-talk can lead to profound changes in confidence and emotional resilience. Examples of compassionate self-statements include:

  • I am getting better every day.

  • Today is going to be a good day.

  • I am proud that I am trying to be kinder to myself.

  • I can do things that feel difficult.

  • I can stop criticising myself.

  • I deserve to feel good about myself.

  • I deserve to look in the mirror and see a person I care about.

These statements are not about pretending everything is easy or perfect. They are about creating a more supportive internal environment, one that allows growth without punishment. Choosing self-compassion is not a weakness. It is a strategic and deeply human decision to build progress on respect rather than fear. When you change how you speak to yourself, you change what becomes possible.

If you are ready to create a meaningful goal and explore a new relationship with yourself, book a complimentary discovery call via this link.

Kwanzaa

Kwanzaa is a non-religious, non-commercial holiday created in 1966 by Dr. Maulana Karenga. Observed annually from 26th December to 1st January, it celebrates African heritage, unity, and cultural identity.

Kwanzaa spans seven days, each dedicated to one of the Nguzo Saba, or seven core principles:

1.     Umoja (Unity):
Building and maintaining unity within the family, community, and nation.

2.     Kujichagulia (Self-Determination):
Defining, naming, and speaking for ourselves.

3.     Ujima (Collective Work and Responsibility):
Working together to build community and address shared challenges.

4.     Ujamaa (Cooperative Economics):
Supporting and benefiting collectively from community-owned businesses.

5.     Nia (Purpose):
Committing to the development and restoration of the community.

6.     Kuumba (Creativity):
Using creativity to leave the community stronger and more beautiful than before.

7.     Imani (Faith):
Believing in our people, leaders, and the justice of our collective struggle.

Overcoming setbacks

I think it’s a good idea to create an evidence journal. Write down the moments when you faced something difficult and came out on the other side. The human brain has a natural negativity bias. It tends to remember situations where things did not go well more vividly than moments of success, and under stress, this bias is amplified. The stress response narrows focus, increases self-doubt, and can trigger thoughts of inadequacy, overwhelm, or performance choking.

An evidence journal helps counter this pattern by reminding the brain of facts rather than feelings. It creates a tangible record of resilience, competence, and progress. And this wiring is human, not gendered. Our brains respond to stress in similar ways, regardless of gender differences.

““The best way to control the cattle is to give them a big pasture.””
— Shunryu Suzuki

Storytelling broken down

A strong story follows a clear structure.

It begins with the character.
The hero wants something specific. The first task is to define exactly what your stakeholder wants.

Next comes the problem.
Every engaging story is driven by a problem, because problems create attention. If there is no tension, there is no reason to keep listening.

Once the problem is clear, your role becomes clear.
You do not position yourself as the hero. You position yourself as the guide who understands the problem and has helped others navigate it before.

From there, you build the bridge.
You connect their problem to your solution in a way that feels logical, relevant, and achievable.

Then you challenge them to act.
Do not put people in the mind-reading business. Tell them clearly what you want them to do next.

After that, define what is at stake.
Give your stakeholder a vision of a better future if they take action. Show them what success looks like on the other side.

Finally, address the cost of inaction.
Make clear what happens if nothing changes and the problem remains unsolved.

I think this is how stories move people. What do you think?

Execution over explanation

There is a profound difference between being busy and being effective. While others are busy talking, boasting, or explaining their value, the disciplined leader is simply building. I think this is the discipline of silence. It is the understanding that you do not need to prove yourself with words. You do not need to explain the "how" or the "why" to those who are merely observing. When you operate with quiet intensity, you guard your focus and protect the destiny of your project.

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Seeds need darkness

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Innovation and transformation do not survive well under premature scrutiny. Think of your strategic goals as seeds. Every seed requires darkness, patience, and protection to germinate before it can break through into the light.

When we reveal our plans too early, when we explain rather than execute, we are unwittingly inviting resistance. We open the door to doubt and organisational inertia. In many environments, it is an unfortunate reality that people may criticise more than they help, and tear down more than they build. I think in order to protect the integrity of your vision, you must learn to work in the shadows until the foundation is unshakeable. What do you think?

Results matter

In a corporate landscape deafened by constant communication, performative productivity, and endless meetings, the rarest executive competency is not public speaking, it is the discipline of silence. As leaders, we are often tempted to broadcast our intentions, rally the troops with speeches, and seek validation for our plans before they are fully formed. I think the strongest force in your professional life is focus, and speaking too much often invites unnecessary friction.

Ultimately, results are the only language that requires no translation. The most effective leaders know exactly when to step into the light: not when the idea is formed, but when the work is finished. By the time you reveal your hand, the success should be self-evident. Step forward not with arguments or promises, but simply to show what has been done. Silence is not passivity; silence is strength. In a world that won't stop talking, let your execution make the noise.

Activate your chakras

Root Chakra – I am
I am grounded, safe, and free to shift into calm and peaceful energy whenever I choose.

Sacral Chakra – I feel
I feel at ease, trusting that life supports me and that I am allowed to experience joy and flow.

Solar Plexus Chakra – I do
I act from self-trust and confidence. I do not chase outcomes; I align with them.

Heart Chakra – I love
I love myself fully and treat my body with respect, care, and appreciation.

Throat Chakra – I speak
I speak my truth clearly and honour my boundaries with integrity.

Third Eye Chakra – I see
I see opportunities, abundance, and clarity in my surroundings and within myself.

Crown Chakra – I understand
I understand that protecting my peace sometimes requires letting go of people, patterns, or situations that disrupt my balance.

Be kind to yourself

In Western cultures, motivation is often driven by harsh self-talk and shame becomes the tool used to push forward, yet shame rarely creates lasting change. Instead, it fuels a cycle of resistance and self-sabotage. When you shame yourself for a habit or behaviour, you create an inner split. One part becomes the harsh inner critic, while another takes on the role of the rebellious child. These parts work against each other, consuming energy that could otherwise support meaningful change.

I think self-compassion offers a different approach. When you slip up, treat yourself as you would a close friend who is struggling, with kindness, understanding, and encouragement to try again. This approach does not remove responsibility or excuse behaviour. It recognises that sustainable change grows from self-acceptance, not self-criticism.

I know

What problem are you solving?
Leaders and organisations struggle to navigate uncertainty, cultural complexity, and inclusion in ways that sustain performance, trust, and engagement.

Who are you solving it for?
I work with senior leaders, leadership teams, and organisations operating in diverse, fast-changing environments.

How are you solving it?
Through coaching, leadership development, and DEI consulting that build emotional intelligence, self-awareness, and inclusive leadership capability, supported by assessment, dialogue, and practical tools.

What is your industry expertise?
I bring extensive experience across corporate leadership, sales and marketing, project management, and organisational development, with a strong focus on culture, DEI, and modern leadership practice.