There is a voice in your head and it is always telling you what you are good and bad at. The voice tends to focus on your weaknesses and you are subsequently thinking hard about how to let people know all about your strengths. And this tends to lead to “me, me” storytelling, where you mistake the question: “How are you?” as an actual enquiry as to how you really are. What they are really asking is, “How am I?” and that is what they want the answer to.


Have some guts and tell a story! Are you fed up of telling a cleaned up version of someone else’s story? Everyone is walking around telling themselves a story based on their pain points and emotions of what is happening around them. Can you write a story in first person about exactly what the client feels? Written in a language that your client speaks and within this story, explain exactly what they can do better. Detailing exactly what your client get out of the interacting with your brand. Contact me via e-mail if you would like to learn how to tell your own story.