Storytelling is ingrained in our culture, in fact, ever since humans first walked the earth, we have shared stories. The basic purpose of a storytelling is to share a story, message or theme that is understood universally by your audience, even though it doesn’t have to be interpreted the same way by every person. Great storytelling connects our past, present, and future. 

Here are three fundamental keys to creating a good story: 
-       I did this …
-       Then I did this …
-       Then this happened.

I think your storytelling will create a mental image or entice the listener into the story and this requires that the audience be actively engaged. And it doesn’t matter if you’ve moved the audience to tears unless they know how they can make a difference, so remember to add a call to action.