Stephen Burrell

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The concept of ikigai

Japan is one of the world's most homogeneous countries, with approximately 98% of the population being ethnic Japanese. The Japanese secret to a long, happy, and meaningful life is “ikigai.” Ikigai is where your passion meets your mission, vocation, and profession. It is the intersection of:

  • What you love

  • What you are good at

  • What the world needs

  • What you can get paid for