I think that the two most powerful tools that we possess as humans to combat discrimination, bias, and prejudice are the capacity for deep communication and empathy. While no two persons are the same, and we will never know what it is like to live their lives, we can get closer through empathy. Empathy allows us to walk in another person's shoes, empowering us to see beyond our own biases and adopt different perspectives. This is an important attribute for marketers, as market segments may interpret data differently than we do. It is important to be conscious and sensitive to intersections and foster diversity and inclusion with the choices we make and for the consumer.