Are you aware?

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I think that one has to remain open-minded to the fact that there are 6 billion people around the world who are not European or North American, and they buy an awful lot of stuff.
Perhaps it would be a good idea to start asking some questions about these consumers, for example:

-       Why do they buy it?

-       How do they buy it?

-       What are they using to buy it?

-       Who’s serving them?

-       How do they serve?