In 2016, I managed to fulfil a lifelong ambition and traveled to Tokyo and Kyoto as I have been fascinated by Japanese culture throughout my life. I was not disappointed, Japan was exactly as I imagined. I worked with Beams way back in 1990, and I subsequently worked with all the major Japanese department stores.

I think you cannot successfully tell a story to the outside world for long which is opposite to the culture you actually have. We didn’t invent culture to inform capitalism, we invented capitalism so our culture could get better.

- Culture defeats strategy every time.
- Culture is people like us do things like this.
- Culture is how we make decisions.

Would you like me to look into your culture?