As an astute executives we strive to develop a sound brand stories. A set of facts that describes how the brand differentiates, resonates with customers and inspires employees. We also recognise that to communicate and gain buy-in to those facts, we would have to create a set of intriguing, authentic signature stories, involving narratives with a strategic message. For example, a signature story perhaps about a founder, employee or customer that illustrates and provides credibility to the brand story.

Would you like to create a brand story that gains attention and diverts people from counter-arguing? Regardless of the industry, I think that brands should not compete on price, you should only compete on storytelling. Contact me via e-mail to arrange a confidential meeting when you are ready to create a clear, interesting and believable brand story.