Sales and marketing are different functions, marketing is to attract people who are interested in the benefits of your products or services. And selling is the conversion to buy from you rather than from your competitors. You can’t sell if you can’t attract interesting prospects. In my experience the very best companies think like their customers, they are obsessed with their customers. They think and talk about customers all the time, they call and visit their customers, and they personally responded to customer complaints. They are just obsessed with their customers.

I think the key to success is to make your customers happy, then make them happier than your competitors. You must wake up every single day and think - How can I make my customers happier? The foundation is having a great product or service and just as importantly is the need to provide a great customer experience. Making your customers happy from the beginning to the end is so important and it’s the key to repeat business, customer retention and rapid growth. Every successful company, without exception is obsessed with taking good care of their customer experience once they get them. What do your customers want? What do your customers need? Contact me via e-mail for a deeper dive into your customer experience strategy.